By Dr. Vince Leone | Specialized Practice
If you’re like most growth-minded chiropractors, you’ve probably felt the weight of insurance dependency. The grind. The burnout. The endless paperwork.
Adding a high-value cash service to your practice could be the pivot point you’ve been looking for.
These services- like spinal decompression, laser therapy, shockwave, or neuropathy protocols – can not only generate more revenue, but also help you serve chronic patients more effectively,reduce the wear and tear on your body, and reclaim control of your schedule.
Here’s a step-by-step breakdown of how to get started.
Not all services are worth your time or energy. The best ones solve big, painful, often expensive problems like chronic knee pain, herniated discs, neuropathy, or sciatica.
Look for services that:
• Offer visible or felt results fast
• Are cash-friendly (patients already expect to pay out-of-pocket)
• Can be systematized or staff-driven
• Are backed by solid science and patient demand
Pro Tip: Start with one high-leverage service and get really good at it before adding more.
This is where most docs miss the mark. They buy the equipment, slap it on their website, and wonder why no one calls.
You need a clear, compelling front-end offer that makes it easy for patients to say “yes.”
Here’s a proven formula:
[Pain-Specific Hook] + [Low Barrier Offer] + [Urgency]
Example:
“Suffering from chronic knee pain? Try our $97 Knee Relief Discovery Day – includes consult, exam, and a trial treatment.”
It’s not about making money on the first visit. It’s about starting the right conversation.
Once someone says yes, you need a system that guides them toward a real result. That’s where care plans come in.
Effective plans:
• Are based on goals and function, not just how many visits they can afford
• Walk patients through a structured process (relief → recovery → maintenance)
• Are priced for transformation, not transactions
For most high-value services, plans range from $3,500 to $7,000, and yes- patients will pay if they understand the value.
This is where the magic happens and where most practices struggle. You need a simple, repeatable conversion system:
1. Attract leads (ads, social media, patient referrals)
2. Deliver Day 1 Experience (consult, evaluation, and short trial treatment)
3. Day 2: Report of Findings (show findings, present care plan, enroll the patient)
You’re not selling snake oil. You’re showing patients what’s wrong, why it hasn’t healed, and exactly how you can help.
Your team is the key to making this work without burning yourself out.
Train them to:
• Pre-frame patients and set expectations
• Handle logistics like financing, paperwork, and scheduling
• Support the patient journey from first call to final visit
This lets you lead the clinic instead of being chained to it.
Once your first service is rolling:
• Collect testimonials and share them everywhere
• Raise your rates (when your value is clear, patients pay)
• Add another high-value service
• Host workshops or group orientations to scale your time
It’s all about building systems, not creating more work.
You don’t need to overhaul your whole practice to start making real change.
Start with one service. Build a system. Deliver great results. And watch what happens when you become the go-to expert in your town for conditions no one else is solving.
Want help building this into your practice?
Let’s chat. Book a Free “Implementation Call” HERE and let’s map out a custom plan that works for you.
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